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27 June 2019

OPPO Reno 10x zoom start selling from 18th June onwards

OPPO recently launched its revolutionary Reno series in Malaysia (OPPO Reno 10x Zoom and OPPO Reno standard version), positioning the global smartphone brand in a never seen before spotlight. The smartphone company also held their first sales of the OPPO Reno series at a majestic roadshow in Sunway Pyramid. Starting today, the roadshow will run over a period of two weeks ending on 30th June 2019 with up to RM40,000 worth of prizes up for grab.



Consumers looking to upgrade their smartphones at the roadshow will be pleasantly surprised with great deals and mobile plans that can making the buying process more convenient. OPPO has partnered with the nation’s leading telco giants, Celcom and Maxis to provide O-fans and consumers with budget-friendly mobile plans. For Celcom, user can purchase the OPPO Reno Series for free with Celcom Mobile Plans. The deals are also available in EasyPhone from as low as RM91 per month. While MaxisONE 188 subscribers will get their OPPO Reno 10x Zoom by paying RM105 per month.

“One of our main objectives with the OPPO Reno series is to give OPPO as a brand a new look and feel. The Reno series is an amplified version of our previous models with more advanced technology in photography, gaming and battery usage and a new modern look. As such we are pleased to partners with Maxis and Celcom and be able to provide our consumers the choice to pick a plan that suits them the best, just like the Reno’s philosophy that to further your vision and encourages you to embrace your true self,” said Nikki Chen, Branding Director, OPPO Malaysia.

Adding a touch of luminosity to the roadshow, local celebrity Amyra Rosli joined the festivities to entertain the crowd with her wit and larger than life personality. Fans can expect contest, live performances and more as the talented actress keeps the crowd going at the first sales roadshow for the OPPO Reno series.

Also bringing OPPO Reno’s creative vision to life, Malaysian artists Pamela Tan and Eddie Putera will be displaying their phenomenal work at the OPPO Reno roadshow. Pamela Tan, an award-winning artist and architecture, will be creating a visual architect structure whereas Eddie Putera will be creating a miniature model representing 10 different cities around the world, giving attendees the opportunity to experiment with their OPPO Reno 10x zoom.

With celebrities, photography contests, live performances and much more, the OPPO Reno series first sales roadshow will set the pace for the OPPO Reno in Malaysia.

Available in two versions, the OPPO Reno standard version (priced at RM1,999) and the OPPO Reno 10x zoom (priced at RM 3,399), the Reno series is packed with cutting-edge technology, exceptional photography features and an artistic outlook, that allows consumers to freely express their individualism.

An innovative hidden camera complemented by elegant symmetry
The Reno series utilizes OPPO’s design language based on the concept of creative concealment, providing users with a brand-new and seamless form.




The Reno series features a full panoramic screen, with Reno 10x Zoom boasting a massive 6.6-inch OLED display. The chin of the Reno series measures a mere 3.5mm, resulting in an impressive screen ratio of up to 93.1%. The Reno series also comes equipped with sixth-generation Corning® Gorilla glass, further enhancing display durability.

To realize a seamless back with zero protrusions, OPPO placed the rear camera completely under the glass chassis, with curved 3D glass panels providing a comfortable grip. The Reno series comes in two colours, Ocean Green and Jet Black, featuring a matted texture beneath the back-glass panel.

The entire Reno series lineup innovatively conceals the front-facing camera, soft light and back flash within a Pivot-Rising Structure that rises on demand. The structure only requires 0.8 seconds to fully rise or lower, moving both smoothly and silently. The Reno series also comes equipped with a light-sensitive, under-the-screen fingerprint sensor (fingerprint Unlock 2.0). The sensor’s all-new lighting system and algorithm improve the fingerprint-unlocking success rate by 20-30%.



Brilliant photography with 10X Zoom
The OPPO Reno 10x Zoom goes above and beyond in photography, equipped with a full-focal length tri-lens rear camera, including a 48MP primary lens, a 13MP telephoto lens, and an 8MP wide angle lens. The cameras work jointly to realize a full-focal-length of 16mm-160mm, thus achieving the 10x hybrid zoom. The primary 48MP camera employs optical image stabilization (OIS) and a closed-loop focusing motor to capture all life’s special moments clearly and in real time without missing a beat.



To incorporate a telephoto lens while maintaining a thin phone body, the OPPO Reno 10x Zoom employs three major innovations: horizontal alignment of its periscope telephoto lens, reduction of its lens thickness via D-Cut technology, and a motor design combining two previously independent motors (motor of main lens and of wide-angle lens), to reduce interior space. The innovations together enable an ultra-thin 5.75mm lens, facilitating powerful zoom capability in a comfortably-sized device. To ensure the quality of long-distance zoom photography, the Reno 10x Zoom also utilizes a dual OIS design in its primary and telephoto lenses to mitigate device vibration.

The Reno series comes equipped with Sony's 48MP IMX586 sensor, making it easy for anyone to capture professional-grade night shots. Furthermore, the all-new Ultra Night Mode 2.0 elevates the clarity and brightness of images through composite multi-frame noise reduction and multi-frame HDR technology. This allows the Reno series to process faces and backgrounds separately to offer optimized skin-tone effects and achieve pictures that are more realistic. Reno 10x Zoom also boasts 4K UHD video recording at 60fps, complete with both optical and electronic image stabilization.

Advanced hardware and software that deliver powerful performance
The OPPO Reno 10x Zoom is powered by Qualcomm’s Snapdragon 855 mobile platform, 8GB+256GB storage, and a 4,065mAh battery, which together drive an outstanding high-performance user experience. The Reno 10x Zoom edition also comes equipped with the new VOOC 3.0 fast-charging technology, which allows low-voltage fast charging while gaming or streaming video, without emitting excess heat or limiting performance.

The Reno series features a proprietary system-level optimization solution, Hyper Boost 2.0, developed independently by OPPO. Hyper Boost 2.0 includes three separate modules, Game Boost, System Boost, and App Boost, which provide significant improvements to gaming performance, system speed, and app opening speed, respectively. All Reno series models run on the new ColorOS 6, which is perfectly designed for use on borderless displays and provides a more immersive and balanced user experience via customized UI layout, colors, fonts, and other key features.

Dolby Atmos and incredible new audio mobile enhancements provide the Reno series with the bigger, better sound on the go you’ve always wanted. Equipped with stereo speakers, three microphones for stereo sound pick-up, NFC function and other hardware accessories, the OPPO Reno series delivers an elevated experience to consumers around the world.

OPPO Reno 10x zoom (priced at RM 3,399) start selling from 18th June onwards. Till 30th June 2019, customers may head to the first sale roadshow event at Sunway Pyramid, Orange Concourse (18 June – 23 June) and Pyramid Concourse (24 June – 30 June) to purchase the Reno series and will be receiving great rewards such as 1x Gimbal Stabiliser worth RM599, extended one-year device warranty and one-year screen protection warranty both worth RM139 each.

Other than that, OPPO also provide a trade-in program for users to trade in old devices and get the OPPO Reno series smartphone (Other Trade-in location may refer to: https://www.oppo.com.my/index.asp?p=/static/tradein.html&rw=true

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