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31 January 2024

LG Showcases Latest Innovations At CES 2024

Company’s ‘Smart Life Solutions’ Offers Look Into Future Experiences to ‘Reinvent Your Future’ in Various Spaces Beyond the Home

LG Electronics (LG) is showcasing its smart life solutions at CES 2024, extending beyond the home to various spaces including mobility and commercial environments. Under the theme of “Reinvent your future,” LG’s exhibition presents how the company will elevate customer experiences in everyday lives through its latest innovations – including the transparent and wireless 4K LG SIGNATURE OLED TV; a smart home powered by artificial intelligence (AI), Internet of Things (IoT) and communication technologies; and the mobility concept Alpha-able.

LG Showcases Latest Innovations At CES 2024

The Ultimate TV Experience With Innovative Technology and Infinite Content

The heart of LG’s booth is the world’s first transparent and wireless 4K OLED TV, the LG SIGNATURE OLED T. Visitors are greeted by a massive media art display created by combining fifteen 77-inch OLED Ts, showcasing captivating video content with perfect black levels and vibrant colors. These displays gradually transform into a transparent OLED TV, revealing a new era uncovered by OLED T. The floating appearance of the OLED TVs emphasises the wireless transmission of video and audio signals and connection to external devices, simplifying installation and providing more freedom in interior design.

A dedicated zone highlights the LG SIGNATURE OLED T’s transparent and wireless technology, which allows the TV to exceed the constraints of space and seamlessly blend into everyday life. Serving as a TV that complements the interior design of any space, the LG SIGNATURE OLED T offers an extension of future living experiences. Additionally, the transparent screen enhances the viewing experience of media artworks by adding depth and dimensionality. 

Moving on to the next zone, visitors encounter an impressive tunnel structure featuring over 140 55-inch OLED displays. This webOS experience Zone serves as a platform to showcase an extensive range of content, curated through collaborations with diverse partners. An invitation to explore the world of entertainment powered by webOS platform, the webOS Zone treats guests to an extensive collection of video clips from a diverse range of genres, including highly anticipated series, games or sports. This immersive experience invites visitors to explore and indulge in the world of webOS, offering a captivating and interactive journey. 

AI Technology Enhancing the ‘Smart Life Solution’ Experience

In the smart home exhibition zone, LG presents how AI technology can enhance its future smart life solutions. The company’s AI-powered smart home utilises various sensors to not only digitise people’s lives but also proactively detect needs as well as propose tailored solutions based on customer’s words, actions and even emotions. 

For example, the non-contact sensors installed in the house can measure and digitise customers’ heart and breathing rate, analysing their health status to automatically adjust the indoor temperature and humidity.

In the future smart home, LG ThinQ will connect sensors and IoT devices installed throughout the home, acting as a service platform that autonomously controls the devices to ensure ideal settings without the need for customer intervention. 

If, perhaps, a customer brings home a new pet cat, the microphones, cameras and mmWave sensors embedded in household devices detect the furry friend’s presence, automatically asking whether to download the ‘pet mode’ on LG ThinQ UP home appliances or recommending accessory kits specifically for pets. Additionally, the sensors even prioritise energy efficiency by switching smart products in unoccupied rooms to power-saving mode or turning them off when no one is home. The sensors can even activate crime prevention mode, sending notifications through the LG ThinQ app if any unusual activity is detected. 

The zone also introduces the newly unveiled smart home AI agent, which moves on its own two wheels to welcome visitors. This AI agent serves as a versatile household assistant and a smart hub, offering comprehensive support in customers’ daily lives by connecting and managing household appliances and IoT devices. Equipped with a camera, speaker and a range of home monitoring sensors, it can gather real-time data of the home environment to facilitate appliance control. Its front display allows for expressive facial expressions, actively engaging and communicating with customers.

The commercial zone showcases a variety of customised services connected under the theme of traveling in Las Vegas. One notable example is the integration of LG MAGNIT, a Micro LED Display, with facial recognition and AI advertising solutions. This combination allows for personalised advertisements to be delivered to users in various locations such as hotels, retail spaces, and transportation areas. Other scenarios include customers receiving guidance from the GuideBot at a hotel or making payments through facial recognition at a cafe. 

Alpha-able, LG’s Future Mobility Concept 

Going beyond the home, LG recently redefined future cars as a “personalised digital cave.” To demonstrate this concept, the company established a dedicated zone featuring Alpha-able within its exhibition space. Alpha-able serves as a tangible representation of LG’s mobility vision, offering passengers a preview of the innovative solutions they can expect to experience in the future mobility environment. 

The future mobility concept aims to deliver unique customer experiences based on three themes: Transformable, Explorable and Relaxable. By transforming the car into spaces reminiscent of home or office environments, passengers can find rest or work on the go. Alpha-able utilises cutting-edge display technologies, including rollable, flexible and transparent displays, along with LG’s unrivaled home appliance technologies and solutions, to provide Transformable experiences that adapt to passengers’ needs. Additionally, Alpha-able offers Explorable experiences by delivering tailored information and content for unique situations, as well as Relaxable experiences for passengers to unwind and enjoy some personal time. 

In addition to Alpha-able, LG has also dedicated a zone to showcase its electric vehicle (EV) charging solutions, a key growth area for the company. This zone highlights LG’s EV charger and control solution called e-Centric. 

Experimental yet Innovative LG Labs and Sustainable Solutions Aligned Under ESG Vision

LG also unveiled a range of new products developed through LG Labs, the company’s experimental yet innovative product and services development project focused on creating unique customer experiences. 

The LG Labs zone showcases a range of innovative products, including DukeBox by LG Labs, the all-in-one audio device seeking to reinvent the depth of audio and video experience with a modernised jukebox concept; DUOBO by LG Labs, a capsule coffee machine that extracts two flavors at once; and Bon Voyage by LG Labs, a customised living space designed to extend the life quality at home to nature. In addition, the zone includes products like LG CineBeam Qube and brid.zzz by LG Labs, which offer bold and innovative approaches to elevate the customer experience. 

The company also set up the Better Life for All zone, dedicated to highlight its efforts in environmental, social and governance initiatives. A notable feature in this zone was the LG mycup, a tumbler washer that made its debut at CES. Furthermore, LG presented its sustainable home solution, leveraging the capabilities of LG’s home energy platform to optimise energy management and utilisation. This comprehensive solution offers users efficient usage, easy control and the ability to distribute renewable energy.

In addition, LG presented its ‘Universal UP Kit’, a range of accessories designed to assist all users in conveniently operating LG home appliances, regardless of gender, age or disabilities. Visitors had the opportunity to experience these accessories firsthand. The company also placed a strong emphasis on accessibility for everyone through its TV accessibility experiences. 


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30 January 2024

Pempengaruh Shopee Menyokong E-dagang Yang Mengutamakan Nilai Kemanusiaan pada Tahun 2024

Pencipta kandungan memanusiakan pengalaman membeli-belah seluruh negara

Shopee Malaysia dengan rasminya mendedahkan hasil kajian “Menyokong Perdagangan Inklusif 2024” di mana lebih 3,000 Ahli Affiliate Shopee ditinjau. Kajian ini mendapati 9 dalam 10 ahli affiliate berasa positif dengan peluang e-dagang pada tahun 2024. Para affiliate ini teruja untuk memanusiakan e-dagang dengan lebih berperibadi, berhubung dengan pengguna melalui hantaran media sosial dan strim langsung, dan memacu lebih banyak trafik ke arah penjual tempatan yang mempunyai nilai yang sejajar dengan mereka. 


Peningkatan Isi Kandungan E-dagang yang mengutamakan Nilai Kemanusiaan

Apabila bertanya tentang trend e-dagang yang mereka paling teruja untuk diterapkan, 75% ahli affiliate teruja untuk mencipta kandungan yang lebih berperibadi untuk pengikut mereka. Ahli affiliate Shopee mahu memiliki keterlibatan yang lebih tulen dengan pengikut mereka (30%), mahu memperibadikan kandungan mendidik tentang produk melalui hantaran media sosial dan strim langsung (30%), sementara selebihnya mahu bekerjasama dengan perniagaan tempatan untuk memacu kesedaran (15%).

“Ahli affiliate kami menerajui tanggungjawab dalam memanusiakan e-dagang, membawakan kandungan asli kepada pengguna dan selanjutnya membina kelebihan daya saing buat jenama dan penjual tempatan. Ini menunjukkan pengguna Malaysia inginkan sesuatu yang asli. Mereka sudah bosan dengan hantaran media sosial yang digilap sempurna di ruangan media sosial mereka. Mereka mahu berhubung dengan individu sebenar dengan penceritaan yang dekat di hati dan perkongsian pengalaman yang tulen,” kata Kenneth Soh, Ketua Pemasaran di Shopee Malaysia, ketika pelancaran kajian ini pada 24 Januari 2024.


Berkongsi tentang kepentingan keperibadian dan ketulenan, Ahli Affiliate Strim Langsung Shopee, Celeste Puah percaya bahawa mencipta kandungan tulen adalah penting untuk membina hubungan ikhlas dengan pengguna, “Sebagai ahli affiliate berstrim langsung, saya percaya ianya penting untuk jujur dan bersifat terbuka dengan penonton semasa saya menjalankan sesi strim langsung rekomendasi produk. Saya akan berkongsi pendapat saya berdasarkan pengalaman saya sendiri tentang produk yang ingin diketahui lebih lanjut oleh penonton. Apabila saya menjawab soalan mereka, saya akan cuba sebaik mungkin untuk memaklumkan mereka tentang pelbagai manfaat dan ciri produk tersebut,” kata Celeste. 

Membina Komuniti dengan Keterlibatan Dua-Hala

Sejumlah 94% ahli Affiliate Shopee menjangkakan peningkatan keterlibatan pengguna melalui kuasa kandungan asli dan strim langsung berinteraktif. Data ini mendedahkan perubahan penting terhadap tingkah laku pengguna, mengetengahkan permintaan meningkat terhadap hubungan tulen antara penjual dan pembeli Shopee, dengan peranan digital ahli affiliate untuk mengeratkan hubungan ini. 

Andrew Tay dalam kapasitinya sebagai Ketua Pegawai Operasi Val Media, sebuah portal digital yang menerbitkan kandungan berpengaruh menjelaskan bahawa pasukannya teruja melihat lebih banyak keterlibatan dan interaksi daripada penonton mereka tahun ini. 


“Dalam beberapa tahun yang lalu, kami telah melebarkan sayap daripada hanya menerbitkan artikel review produk kepada hantaran media sosial dan video berinformatif dan kreatif. Kami terinspirasi melihat pelbagai cara rakyat Malaysia menggunakan kandungan digital; dan kami bersemangat untuk mencipta lebih banyak kandungan yang memacu keterlibatan pengguna dan membawa lebih banyak trafik kepada penjual tempatan kita pada.”

Menyokong Perniagaan Tempatan dalam Dunia Digital

Apabila Shopee bertanya ahli affiliate tentang apakah yang mereka ingin capai pada tahun ini, 100% beraspirasi untuk memacu lebih banyak trafik kepada penjual tempatan pada 2024. 

Tambahan lagi, 96% daripada mereka mahu berkolaborasi dengan lebih banyak penjual tempatan yang mempunyai nilai sejajar dengan mereka. Ini menunjukkan semangat #ShopeeSapotLokal mereka dalam menyokong produk Buatan Malaysia yang memacu ekonomi digital negara. 

“Saya gembira dapat bekerjasama dengan jenama dan penjual tempatan kerana saya percaya ianya penting untuk kita menyokong usahawan tempatan. Saya berasa senang hati apabila saya berjaya memacu trafik dan membawakan kesedaran terhadap penjual tempatan yang menjual produk buatan sendiri atau produk tradisional kepada penonton saya. Saya tidak sabar untuk berkolaborasi dengan penjual-penjual ini pada 2024 untuk mencipta kandungan mesra keluarga yang sejajar dengan nilai dan budaya saya sebagai seorang Muslim,” kata Rita Zafran, ahli Shopee Affiliate (Pencipta Hantaran Media Sosial Terbaik).


Ahli Affiliate Shopee secara keseluruhannya percaya bahawa bersifat jujur adalah polisi terbaik (Honesty is the best policy) apabila memanusiakan rekomendasi jenama dan produk. Mereka mahu membina hubungan ikhlas dan tulen dengan penonton mereka, dan berusaha untuk bekerjasama dengan jenama dan penjual tempatan yang sejajar dengan nilai sosial dan budaya mereka. 

Kajian “Menyokong Perdagangan Inklusif 2024” adalah sebahagian daripada siri kepimpinan pemikiran Shopee. Pemahaman berdasarkan data ini menunjukkan bagaimana Ahli Affiliate Shopee mempunyai peluang unik untuk membina hubungan yang membawakan manfaat bersama dan memacu kesetiaan pelanggan terhadap jenama dan penjual tempatan. Informasi lanjut tentang ahli affiliate Malaysia bakal dikongsikan dengan lebih mendalam dalam masa terdekat.
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LG To Introduce Cybersecurity Management System Cockpit At CES 2024

Leveraging Cybellum’s Expertise in Digital Security, LG’s New Platform Automatically Monitors and Protects Vehicles from Cybersecurity Threats

LG Electronics (LG) will be introducing its Cyber Security Management System (CSMS) Cockpit platform to automotive OEMs at CES 2024. Designed in collaboration with Cybellum, the Israeli automotive cybersecurity company acquired by LG in 2021, the CSMS Cockpit platform monitors and maintains vehicle cybersecurity in real time. The sophisticated solution streamlines cyber-assurance and incident response tasks for OEMs, ensuring vehicles remain digitally secure and fully compliant with evolving cybersecurity regulations. 

LG To Introduce Cybersecurity Management System Cockpit At CES 2024

An area of growing importance, automotive cybersecurity is set to take center stage in the mobility sector when WP.29 UNECE R155 cybersecurity regulations come into effect. From July 2024, all vehicles produced by OEMs must meet the newly established suite of cybersecurity standards to obtain type approval, which is a prerequisite for selling vehicles in 54 countries, including EU member states, the UK, Japan, and South Korea. Supporting OEMs to comply with the coming changes, LG and Cybellum’s CSMS Cockpit is a complete platform that addresses the many challenges of automotive cybersecurity management.

The CSMS Cockpit platform swiftly identifies security vulnerabilities, proactively monitoring and taking preventive measures to negate potential threats. LG and Cybellum’s solution can thoroughly analyse vehicle components over the course of its lifespan (approximately 20 years), generating and managing a comprehensive database spanning development and real-world usage. Automatically addressing security concerns and tracking response efficacy, the platform enables real-time risk detection and inspection protocols for individual components. The CSMS Cockpit serves as a control center for product security – from monitoring to management – allowing automakers to promptly assess and address any component-related security threats. In addition, it actively evaluates newly-identified threats and their possible impact on manufacturers’ parts, enhancing overall security reliability.

“The CSMS Cockpit, a product of our collective expertise, will empower automotive OEMs to navigate the complexities of cybersecurity management with unprecedented efficiency and effectiveness.” said Slava Bronfman, CEO of Cybellum. “We are confident that this groundbreaking platform will set a new benchmark for cybersecurity excellence, shaping the future of secure connected vehicles.

“LG’s automotive component development experience and Cybellum’s automotive security expertise come together in the CSMS Cockpit, a solution that will help automakers deliver the standard of cybersecurity required both now and in the future,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “We recognise the growing importance of auto cybersecurity, and are committed to providing platforms and technologies that support data integrity and vehicle safety in an increasingly digital environment.”


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26 January 2024

HUAWEI MATEBOOK D16 Is Now Available Nationwide Across All Stores And Online Platforms

The wait is over, Huawei have finally announced the nationwide availability of the HUAWEI MateBook D 16 (Intel® Core™ i5 Processor), a testament to the brand’s commitment to delivering cutting-edge technology with a focus on user-centric design. This variant combines exceptional performance, intelligent features, and a sleek design to cater to the diverse productivity needs of users across various scenarios.

Immerse yourself in a visually stunning experience with the Huawei MateBook D 16, where design excellence meets cutting-edge features. The expansive 16-inch FullView Display offers vibrant colors and sharp visuals, complemented by ultra-narrow 4.6mm bezels, achieving an impressive 90% screen-to-body ratio for a truly immersive viewing experience. Tailoring performance to diverse needs, the variant boasts a 13th Gen Intel® Core™ i5 H-series Processor, excelling in handling intensive multitasking for the Smart Office era. 

HUAWEI MATEBOOK D16 Is Now Available Nationwide Across All Stores And Online Platforms
Additionally, HUAWEI MateBook D 16 (Intel® Core™ i5 Processor), offered in two variants; 12th or 13th Gen Intel® Core™ i5 H-series Processors, to provide versatile performance options. Further elevating user experiences, the MateBook D 16 introduces AI-powered smart features, including the Smart Conference with a 720P AI Camera and WPS AI seamlessly integrated into the exclusive WPS Office app, leveraging on the H-series processing power for multitasking efficiency.

In the realm of creativity, the 16-inch Full View display becomes a creative canvas, supported by tablet compatibility and SuperHub for on-the-go inspiration capture and streamlined cross-device collaboration. The user-centric design extends to comfort with ultra-narrow bezels, an ultra-long-distance HUAWEI Metaline Antenna for fast and stable connectivity, and a robust 70Wh battery ensuring all-day usage – a testament to Huawei's commitment to providing a holistic and innovative computing experience.

AVAILABLE NATIONWIDE

The HUAWEI MateBook D 16 (Intel® Core™ i5 Processor) is available nationwide across all HUAWEI Experience Stores, HUAWEI’s Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, starting from RM 2,899. Grab this chance now to claim your complimentary gifts worth up to RM 2,144. For those who are looking for a power boost, the HUAWEI MateBook D 16 (Intel® Core™ i9 Processor) is available for pre order from today until 2 February 2024.


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HUAWEI MatePad Digital Art Workshop Explore The New MatePad Pro

The HUAWEI GoPaint Contest is filled with an air of anticipation and excitement as Huawei launches the HUAWEI MatePad Digital Art Workshop with digital art influencers, @mist_gentleuncle, @constancegohh, and @yahyarushdan, at Huawei Experience Store across Malaysia. Explore the artistic possibilities of the HUAWEI MatePad 13.2” with @mist_gentleuncle, known for her whimsical and casual comic strips; @constancegohh, with her cute and cosy style by demonstrating how to make the most of the MatePad's innovative features. Meanwhile, @yahyarushdan, celebrated for his intricate detailing and compact art, showcasing the tablet's precision for digital art.

Starting from 20 January until 17 February 2024, the workshops will be conducted at participating Huawei Experience Store in Klang Valley, Pulau Pinang and Johor Bahru by these three prominent artists, who will guide participants through the incredible features of the MatePad, showcasing its potential as a powerful tool for digital art creation. Attendees will have hands-on experience with the device, allowing them to unleash their creativity and discover the limitless possibilities that come with the MatePad Pro 13.2”. 

HUAWEI MatePad Digital Art Workshop Explore The New MatePad Pro

Interested individuals may register for the workshops, where the MatePad Pro 13.2" will be at the centre stage of creativity. Secure your spot by visiting the link here!

In addition to the HUAWEI Digital Art Workshop, you can also stand a chance to win cash prizes of up to USD 55,000 when you participate in the Worldwide Creating Activity – GoPaint Contest, by submitting your work on the GoPaint page in the My HUAWEI app or by posting them on Instagram/Facebook with #HUAWEIGoPaint and #HUAWEIGoPaintMY, and mention @huaweimobilemy. 

For those who have registered their participation for the Global GoPaint Contest will also be automatically submitted for the Malaysia level where there will be additional prizes to be won such as HUAWEI Watch Fit, HUAWEI Band 8 and more!  For further information about the HUAWEI GoPaint Contest please visit https://consumer.huawei.com/my/campaign/gopaint/.

For more information, latest updates or promotions on the new products, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.


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24 January 2024

NASDAQ-listed Agape ATP Unveils Expansion Plans and Green Initiatives at Opening Bell Ringing Ceremony

Homegrown Nasdaq listed Agape ATP Corporation ("ATPC" or the “Company”; NASDAQ: ATPC) announces the Company’s move to push forward its Sustainability Green Energy Initiative at the NASDAQ Opening Bell Ringing Ceremony hosted by ATPC at the Kuala Lumpur Convention Centre recently.

The event held marks a significant milestone for ATPC and was attended by the Speaker of the Dewan Rakyat, YB Tan Sri Dato’ (Dr.) Johari Bin Abdul; Representing the Honourable Minister of Domestic Trade and Cost of Living YB Datuk Armizan Bin Mohd Ali is Senior Director, Trade, Distribution, and Business Sector, YBhg. Dato’ Rohaizi Bin Bahari; Chairman of SIRIM, YBhg. Datuk Ir (Dr) Khairol Nuar Mohamad Tawi; the NASDAQ ASEAN Investor Relations and IPO Director, Mr. Hiren Krishnani; and guests and business partners from Japan, Australia, Thailand, Singapore, Germany, the United States of America, China, Indonesia, and Taiwan.

Dato' Sri Dr. How Kok Choong, Founder and Global Group CEO of ATPC said, 'It is with great honour and immense gratitude that we welcome our distinguished guests, partners from around the globe, and the respected dignitaries of Malaysia to this momentous NASDAQ Opening Bell Ringing Ceremony. Your presence today is a testament to our shared vision for a sustainable future.”

Central to ATPC's sustainability strategy is a Memorandum of Agreement with Volt Industries Sdn. Bhd. (“VOLT”) in November 2023, marking a significant milestone in both parties’ collaborative efforts. While the acquisition of a 51% stake in VOLT is currently its’ final stages, this partnership is expected to play a crucial role in ATPC's Sustainability Green Energy Initiative. This initiative includes the development and installation of 50 Electric Vehicle (EV) charging stations in Pahang, Malaysia, which is already in development progress.

Meanwhile, following a Memorandum of Agreement signed in November 2023 between ATPC and Oriental Industries Enterprise Sdn. Bhd. (“OIE”), a specialist in the EV bike industry, both companies established a Special Purpose Vehicle (SPV), with each holding an equal of 50% share, focusing on the distribution and marketing of EV bikes. Highlighting this partnership, the Ceremony featured an impressive showcase of EV bike display which will go to market in key cities, especially in the Klang Valley region, after inspection and obtaining clearance from SIRIM. 

Dato Sri How elaborated, “As we forge ahead with our pivotal collaborations with various companies, we are thrilled to be at the forefront of Malaysia's green energy transition. Our initiative of establishing 50 EV charging stations in Pahang, coupled with the plans of establishing a 300 MWp solar farm in Sabah, is a bold stride towards our commitment to sustainable development. These efforts, enhanced by our partnerships, are a testament to how environmental sustainability and corporate growth can successfully coexist. We stand here today, poised for a future where green energy is not just an option, but a driving force for innovation and prosperity.”

Further contributing to this wave of sustainable initiatives, VOLT has independently signed a Memorandum of Understanding (MOU) with KAB Smart Solar Energy Sdn. Bhd. (“KAB Smart Solar”). This agreement opens avenues for collaboration in Engineering, Procurement, Construction, and Commissioning services specifically for Solar Photovoltaic systems, highlighting the synergy between VOLT's EV charging station expertise and KAB Smart Solar's proficiency in the realm of solar energy. 

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21 January 2024

World's First Wireless Transparent OLED TV Redefines The Screen Experience

LG Electronics (LG) is unveiling the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true technological marvel, combining a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before.

The OLED T unlocks a world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces. This is complemented by the class-leading picture quality and performance of LG OLED, powered by the new α (Alpha) 11 AI processor. A genuine game changer, LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a Best of Innovation honor.

LG Signature OLED T

LG SIGNATURE OLED T liberates users from a dominant black screen that competes with the décor in their home. Maintaining its 77-inch screen size, OLED T and its innovative transparent display seamlessly harmonises with its environment. Practically invisible when turned off, it blends into the environment and frees users from the long-standing problem of what to do with the ‘big black screen.’ The TV’s beautiful see-through screen also helps to make one’s space feel larger, providing a sense of openness.


The unique LG OLED T brings with it many new possibilities, from where it can be placed in the room, to the kinds of user experiences that LG can now deliver. 


Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside. The included Zero Connect Box, which leverages LG’s cutting-edge wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, regardless of where the electrical outlets are located in the room. With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment.


What’s more, the modular design of the LG OLED T facilitates diverse installation methods. The OLED T comes in stand-alone, against-the-wall, or wall-mount options. Customers can further customise by adding standing or floating shelves on either or both sides of the screen to best suit their unique tastes and preferences.


LG’s transparent OLED lets owners discover new forms of entertainment and use via its dual viewing experiences: transparent and opaque. The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the Always-On-Display (AOD) feature. Content displayed on the transparent screen appears to float in air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect. Another option is the T-Bar feature that offers a helpful info-ticker running along the lower part of the screen. The T-Bar displays news alerts, weather updates, or the title of songs being played while the rest of the screen presents a clear, unobstructed view of the space behind it. 


For viewing in picture perfect OLED, simply click a button to raise the contrast screen. In this way, users can instantly switch to take full advantage of LG OLED’s enhanced picture quality through the new α (Alpha) 11 AI processor with 4-times greater AI performance. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. OLED T offers the best of both transparent and vibrant-color screen experiences with just a click of a button. 

“An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”


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19 January 2024

LG CEO And Key Executives Share Plan To Achieve 'Future Vision 2030' Goal

LG Electronics’ (LG) CEO William Cho and key company executives introduced the strategies LG is implementing to achieve its ‘Future Vision 2030’ goal, during a press conference held for Korean media in Las Vegas, Nevada, U.S.A., on January 10. 


The CEO began the proceedings by noting that LG had identified three major inflection points – electrification, servitisation and digitalisation – that will ultimately reshape business and the customer experience. The company aims to overcome challenges, such as persistent market and supply chain uncertainties, and accelerate growth by building a high-performance, results-oriented organisation with a winning spirit. 


LG Electronics’ (LG) CEO William Cho

If 2023 was the year in which we set the direction for new changes, we will make 2024 the year in which we truly accelerate these changes,” said CEO Cho. “Future Vision 2030 is our promise to the market and to our customers, and we will strive as a company to deliver on this promise.” 


Announced by the CEO last year, Future Vision 2030 is LG’s long-term goal to transform into ‘Smart Life Solution Company’ that can connect and expand the customer experience across various spaces, including home, commercial, mobility and virtual.


Strengthening Future Competitiveness Through Investment


CEO Cho set ‘Break through Limits’ as the key phrase for, and underlying philosophy of the company’s management policy in 2024. Having already established three focus areas for future growth – a non-hardware business model, B2B expansion and the development of new businesses – LG will now make an all-out effort to further refine its portfolio. 


To start with, the company will maximise the potential of its future growth engines by expanding investment based on the strategic priorities of the business. This year, the company will more than double its level of investment; putting USD 8 billion* into R&D and other critical areas to strengthen competitiveness, moving forward.


High-growth and high-profit core businesses will also see larger investment in 2024. These include B2B businesses, such as vehicle components, HVAC, built-in appliances and digital signage, as well as the webOS platform business. LG will continue to invest in new businesses, such as electric vehicle (EV) charging and robotics, and has already announced plans to invest more than USD 40 billion* by 2030 to transform its portfolio for qualitative business growth.


Furthermore, beginning this year, LG will actively seek inorganic growth opportunities, such as mergers, acquisitions and partnerships, in addition to adopting strategies designed to invigorate its internal growth engines. Emphasis will also be placed on game-changing areas of technology that add customer value, such as AI and mixed reality (MR). 


The CEO identified the newly established Overseas Sales and Marketing Company as a valuable asset for helping LG “break through limits.” Already playing an important role in LG’s global success, the new organisation accounted for approximately two-thirds of the company’s total sales. The Overseas Sales and Marketing Company implements specialised strategies that take into consideration the unique characteristics of each region and market. Its efforts have maximised the performance of the business, worldwide, and have played a significant role in strengthening the capabilities and growth of LG’s international subsidiaries.


Achieving ‘Triple Seven’ Goals for Growth, Profit and Value


With platform-based service businesses, the B2B business and new businesses as its three, main growth engines, the company aims to reach its goal of ‘Triple Seven’: an average growth rate and operating profit of seven percent or more, as well as enterprise value that translates to an EBITDA ratio of seven.


Last year, despite a decline in market demand, the company performed impressively thanks to the growth of its B2B business. Over the past five years, the compound annual growth rate of LG’s B2B businesses has easily exceeded double digits, with the average annual growth rate of overall sales reaching around eight percent.


The Vehicle component Solutions (VS) Company has likewise emerged as a key business for LG, achieving annual sales of USD 8 billion* in its 10th year of existence. The global transition to EVs is expected to increase the demand for high-value EV parts, one of the VS Company’s core areas of expertise.


Based on the three pillars of in-vehicle infotainment (IVI), e-powertrains and vehicular lamps, the VS Company is projected to enjoy continuous, rapid growth. From 2024, it will focus primarily on securing software-defined vehicle capabilities, expanding its EV parts customer-base, and strengthening its leadership in smart lamps. To respond to the increasing number of new orders, the company will invest in boosting production capacity in Central America, South America and Europe. 


The HVAC business, another important part of LG’s B2B portfolio, is growing quickly in emerging markets such as Asia and Central and South America, while in advanced markets, including Europe and North America – where demand for high-efficiency, eco-friendly products is strong – it continues to uncover new opportunities.


LG’s HVAC business aims to leverage the competitiveness of its technologically advanced components, such as motors and compressors, to expand its product lineup. After establishing a consortium for advanced heat pump research in Alaska, U.S.A., last November, LG plans to build an R&D base in Europe this year. The company also intends to broaden its business with the introduction of differentiated air conditioning products, such as the Dedicated Outdoor Air System.


Recognising that B2B companies are impacted less directly by the economy than B2C companies, LG is actively bolstering its B2B business as a means to maintain sales and profit stability. The company has announced plans for the expansion of its B2B businesses, and is seeking to raise sales volume to more than USD 32 billion* (double the current level) by 2030 through launching a variety of new, value-added solutions. 


LG will also fast-track the evolution of its overall business model, entering non-hardware areas, such as content, services and subscriptions, to complement its existing product-centric home appliance and TV companies. Leveraging the hundreds of millions of LG products already in use around the world as ‘platforms,’ the company expects to generate continuous sales and profits.


In line with this shift in business direction, the Home Entertainment (HE) Company aims to become a media and entertainment platform company and accelerate the growth of its webOS platform business. The HE Company is rapidly reinforcing the foundations of its platform business by expanding the webOS ecosystem to include smart monitors, IVI systems, and other TV makers. LG expects the webOS platform business to become one of the most potential growth engines in the near future.


The Home Appliance and Air Solution (H&A) Company, whose success is playing a preeminent role in supporting LG’s organisation-wide transformation, is also developing a smart home solution business that combines services and subscriptions. The H&A Company’s ultimate goal is to deliver on its ‘Zero Labor Home, Makes Quality Time’ vision, which goes beyond home appliances to make homelife smarter and more convenient than ever. 


The subscription business, encompassing ‘daily’ services that augment LG’s home appliance products, has been growing at a fast pace in South Korea. The overseas expansion of the subscription business is underway, with strategic markets in Asia the first outside of Korea to experience its many benefits. 


The percentage of LG’s total sales accounted for by its non-hardware businesses – such as the webOS platform-based content and service business, and the home appliance subscription business – has more than doubled over the past five years. 


Additionally, LG will aggressively promote the commercialisation of intangible assets, such as its standard essential patents in critical areas of technology including communications, media, mobility and IoT connectivity. And, during its recent reorganisation, the company established new business entities to commercialise its know-how in the construction of smart factories.


Moreover, LG will secure growth opportunities offering high potential and a high degree of business synergy. As a prime example, LG NOVA will increase its startup promotion fund to more than USD 100 million by the end of 2024, enabling the company to help discover new technologies and solutions to drive future innovation, and to lead new business segments. 


LG’s recently created EV charging business is emerging as a comprehensive EV charging solutions provider, boasting advanced charging units and control solutions, remote diagnosis and servicing capabilities, as well as vehicle battery diagnosis and robust manufacturing and sales infrastructure. Entering the North American market, the company has completed the construction of a charger production line in Fort Worth, Texas, U.S.A. 


In the digital healthcare segment, the company is expanding its telemedicine business in cooperation with Amwell, and will also review the viability of offering services in areas such as prevention, diagnosis, post-management and recovery. In virtual reality, another promising business area, LG is preparing for the commercialisation of MR devices. At the end of 2023, the company established an eXtended Reality business unit within the HE Company, and is continuing to collaborate on augmented reality solutions with various technology partners. 


In addition, the company’s Chief Technology Office (CTO), which leads the development of future technologies, is conducting intensive R&D programs to strengthen business competitiveness and discover new core technologies. In particular, the CTO is focusing on eight areas of technology: software, system on chip, AI, robotics, materials and parts, standards, next-generation computing and cloud/data. 


Accelerating DX Through Data-Driven Practices and Next-Gen ERP Investment


Through digital transformation (DX), LG will provide customers with F.U.N. – First, Unique and New – experiences, and further enhance its customer-centric management system. 


The company is making large-scale IT investments to establish DX across the entire organisation. On top of this, LG is building N-ERP, or Next-generation Enterprise Resource Planning, to seamlessly integrate and link the company’s business processes and systems. Intellytics Customer 360, a customer data platform that enables integrated management of data gathered from diverse customer contact points, will be rolled out globally from this year. 


LG’s DX efforts extend beyond the innovation of the customer experience to the improvement of value chain efficiency; from purchasing and manufacturing to delivery and sales. Last year, by applying DX to each value chain, LG raised productivity and efficiency to the value of more than USD 240 million.* 


Transforming Into a High-Performing Organisation and Spreading ‘Life’s Good’ Values and Philosophy


When speaking with employees, CEO Cho often quotes noted American management scholar, Peter Drucker: “Culture eats strategy for breakfast.” The CEO truly believes that a strong organisational culture is essential to turning strategy into good performance.


During his ‘CEO F.U.N. Talk’ with employees last December, Mr. Cho outlined the company’s vision for 2024, which includes becoming a high-performing organisation. He stated that, “To accomplish this, we need to intricately connect our mission, vision and goals, and have a relentless focus on execution.”


United under the brand promise of Life’s Good, a variety of integrated brand activities, spanning marketing, ESG and CSR, will be initiated starting this year. The company will spread the values and philosophy that underpin Life’s Good with the spirit of a brave optimist, while also infusing the brand with a youthful dynamism. A self-professed ‘brave optimist,’ LG is an innovator that daringly faces difficulties, believes in pursuing opportunities for improvement, even during tough times, and finds solutions by listening and paying attention to its customers and the market. 

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Guardian & Nivea Ceriakan Kanak-kanak Di Pusat Pendidikan Suriana Di Desa Mentari Dan Desa Ria-RM50,000 Disumbangkan Untuk Pengubahsuaian

Jenama Penjagaan Kulit Nombor Satu, NIVEA dengan kerjasama Guardian Malaysia telah berjaya menyiapkan program pengubahsuaian di dua pusat pendidikan komuniti yang dikendalikan oleh organisasi bukan kerajaan, Persatuan Kebajikan Suriana.

Projek pengubahsuaian Tanggungjawab Sosial Korporat (CSR), yang dinamakan “Share The Care, You Buy, We Donate” ini adalah hasil daripada kempen yang dijalankan oleh NIVEA dan Guardian yang mengumpul RM50,000 untuk menampung kos membaik pulih dua pusat pendidikan.

Sepanjang tempoh kempen dari 2 Oktober hingga 31 Oktober 2023, setiap belian produk NIVEA bernilai RM50 dan ke atas dalam satu resit, RM2 disumbangkan kepada projek CSR ini.

Pantri dan stor baru di Desa Mentari

Kedua-dua pusat pendidikan yang dikendalikan oleh Persatuan Kebajikan Suriana itu bertujuan untuk memperkasakan kanak-kanak miskin bandar menerusi pendidikan yang holistik disamping memperkuatkan sinergi antara penjaga dan ibu bapa melalui penglibatan yang berterusan. Menyediakan sebuah ruang yang selamat untuk kanak-kanak dan ibu bapa merupakan sebahagian daripada matlamat “Transformasi Komuniti Menerusi Pendidikan” persatuan itu. 

Anna Hull, Pengarah Komersil, Guardian Malaysia berkata, “Kami sangat gembira untuk berkolaborasi dengan NIVEA Malaysia khususnya dalam projek CSR pengubahsuaian ini bagi membantu 91 kanak-kanak Desa Mentari di Petaling Jaya dan Desa Ria di Kuala Lumpur. Pusat Pendidikan Suriana memerlukan pembaikan dan pengubahsuaian agar persekitaran pembelajaran yang selesa dan kondusif dapat disediakan untuk kanak-kanak ini belajar dan menimba ilmu. Kami berharap dengan pusat yang telah dibaikpulih ini, Suriana dapat mengambil lebih ramai kanak-kanak kerana senarai menunggu pun agak panjang.”   

Jubin lantai baru dewan di Desa Ria

Ng Hock Guan, Pengurus Negara, Beiersdorf Malaysia dan Singapura, berkata, “NIVEA berbangga menjadi sebahagian daripada projek yang penting dan bermakna ini, yang mana ia juga selaras dengan matlamat CSR kami untuk “Care Beyond Skin”. Kami berharap projek ini akan terus memberi impak baik kepada kanak-kanak miskin bandar, dan saya ingin mengucapkan tahniah kepada Persatuan Kebajikan Suriana atas usaha-usaha kebajikan yang telah mereka lakukan selama ini. Ucapan terima kasih juga kepada Guardian Malaysia, yang bermurah hati untuk bekerjasama dengan kami dalam projek ini dan kepada semua pengguna setia NIVEA yang telah menyumbang untuk projek yang penting ini,” kata beliau.

Pengubahsuaian yang dilakukan di pusat pendidikan Desa Ria termasuk:

1. Pemasangan Sistem TV Litar Tertutup (CCTV)

2. Jubin lantai baru di dalam dewan

3. Sistem paip air baharu

4. Kipas dinding dan kipas siling baharu

5. Cat baharu

Manakala di pusat pendidikan Desa Mentari, pengubahsuaian termasuk:

1. Sebuah pantri dan bilik stor baharu

2. Penggantian pili, sinki dan paip di dalam tandas

3. Pemasangan rak dan papan putih serta rak kasut beserta kunci di kawasan pintu masuk

Facebook: @Guardianmy 

Instagram: @Guardianmy 

YouTube: @Guardian MY

Telegram:  @GuardianMY

#GuardianMYApp

#guardianMy


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18 January 2024

XTS Technologies Lancar 'Haipick' Sistem Pengendalian Robot Mudah Alih (ACR) Case Autonomi Berketinggian 11 Meter

XTS Technologies Sdn. Bhd. (“XTS Technologies” atau “Syarikat”), pakar bersepadu kilang pintar, dengan bangganya memperkenalkan  'Haipick', sistem pengendalian Robot Mudah Alih (ACR) Case Autonomi berketinggian 11-meter yang pertama di dunia, di dalam makan malam penghargaan semalam bersama Sinma Digital Commerce Sdn. Bhd. (“Sinma Digital”), bertemakan 'Bergerak ke Arah Baru'.

Sistem pertama seumpamanya ini, memanfaatkan Teknologi Pengendalian Case Automatik (ACT), ditetapkan untuk merevolusikan kecekapan dan ketepatan industri, selaras dengan lancar dengan tuntutan Industri 4.0.

XTS Technologies, yang terkenal dengan penyelesaian Automated Conveyor Installation (ACI), Automated Storage and Retrieval Systems (ASRS), dan Dimensioning, Weighing and Scanning (DWS), mengukuhkan komitmen terhadap inovasi dengan Haipick.

Memastikan ketepatan dan kecekapan peringkat teratas, Haipick, bersama-sama rangkaian teknologi XTS, memainkan peranan penting dalam meningkatkan keupayaan pergudangan dan logistik global. Kehadiran global Syarikat di AS, Eropah, dan Jepun mengukuhkan kedudukannya sebagai pemain utama dalam automasi antarabangsa dan sektor e-dagang.

Xteven Teoh, Pengasas dan Pengarah Urusan XTS Technologies berkata, "XTS Technologies mendahului dalam penyelesaian robotik dan automasi logistik gudang di Malaysia, berakar umbi dalam komitmen terhadap prinsip Melangkaui Industri 4.0. Tumpuan kami melangkaui inovasi teknologi untuk merangkumi penjagaan alam sekitar, tanggungjawab sosial dan tadbir urus yang kukuh. Dalam projek seperti kerjasama AGF Forklift kami dengan Padini Holdings, kami menekankan kemampanan melalui automasi, mengurangkan jejak karbon dan meningkatkan kecekapan tenaga."

Beliau menambah, “Dedikasi pasukan kami untuk mentakrifkan semula proses pembuatan memacu kemajuan industri memastikan sumbangan kami memberi kesan positif kepada masyarakat dan alam sekitar. Kami teruja dengan masa depan di mana inovasi kami dalam teknologi memainkan peranan penting dalam memupuk landskap industri yang mampan dan cekap, melambangkan intipati melangkaui 4.0."

"Pertumbuhan strategik Sinma Digital dipertingkatkan oleh kesihatan kewangan kami yang cemerlang, trajektori yang akan dipercepatkan lagi melalui kerjasama dengan XTS Technologies," kata Lee Kia Shen, Ketua Pegawai Eksekutif Sinma Digital, "Penyelesaian inovatif XTS membawa kecekapan dan ketepatan yang unggul, yang penting untuk pengembangan dan kecemerlangan operasi kami. Perkongsian ini meminimumkan kesilapan manusia dan mengoptimumkan penggunaan ruang, mengukuhkan keyakinan kami pada masa depan yang menjanjikan."

Sinma Digital ialah gudang e-dagang pertama di Malaysia yang menggunakan sistem Haipick, di mana automasi membolehkan Sinma mengendalikan lonjakan masuk dalam jumlah berlipat kali ganda dengan pertumbuhan dalam industri.

Chung Dao, Pengarah XTS Technologies dan Sinma Digital, membawa banyak pengalaman dan pandangan strategik ke meja. Beliau berkata, “Pelancaran ini menandakan peristiwa penting untuk XTS Technologies dan Sinma Digital Commerce dengan pengenalan Haipick, sistem Robot Mudah Alih Pengendalian Case Autonomi yang pertama di dunia. Acara ini menekankan komitmen kami terhadap kecemerlangan teknikal dan perkhidmatan, inovasi dan melebihi jangkaan pasaran.

Di XTS, kami juga meletakkan tumpuan yang lebih tinggi untuk meningkatkan kestabilan kewangan kami, dan pengukuhan kewangan strategik ini adalah asas kepada kejayaan dan pertumbuhan berterusan syarikat.

Perjalanan bersama Sinma menjanjikan transformasi dan inovasi. Sokongan berterusan pelanggan dan rakan kongsi kami adalah penting dalam mengejar kecemerlangan dan kepimpinan dalam teknologi, terima kasih kerana menjadi sebahagian daripada visi kami untuk masa depan yang dibentuk oleh inovasi terobosan dan penguasaan teknologi.”

Chung Dao memainkan peranan penting dalam memajukan kestabilan kewangan kedua-dua syarikat dan mengoptimumkan proses operasi.

Perkongsian XTS Technologies dan Sinma Digital menandakan satu peristiwa penting dalam perjalanan mereka, menggabungkan inovasi teknologi dengan pandangan jauh strategik. Usaha gabungan mereka menetapkan piawaian baharu dalam industri, memacu kemajuan dan kecekapan dalam landskap digital Malaysia dan global.


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LG Presents Vision To 'Reinvent Your Future' With AI-Powered Innovations At LG World Premiere

LG Electronics (LG) today held its LG World Premiere press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024, ‘Reinvent your future.’

CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. Having gained a rich understanding of global consumers and their living spaces for close to seven decades, the company is now going beyond the home, expanding its business into diverse spaces including mobility, commercial and virtual. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customisation, Servitisation and Sustainability.

AI Redefined as ‘Affectionate Intelligence’

In its journey to innovate and elevate the customer experience, LG has identified AI as one of the most essential enablers of success. Rather than fixating on the evolution of the technology itself, LG is dedicated to demonstrating how AI can provide tangible benefits in the real world. 

The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive. 

Real-Time Life Intelligence

During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI solutions, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimised to learn and analyse users’ ‘physical’ and ‘emotional’ life patterns.

Whereas many companies rely on internet-based data to train their AI, LG has the advantage of being able to draw on ‘real life’ data gathered from billions of connected devices, encompassing LG smart products and a wide range of IoT devices. This dataset can provide valuable insight into customer-device interactions, as well as customers’ environments, behavior patterns and emotional states. This multi-faceted data can also give the company a more complete picture of its customers’ lives at home, enabling the delivery of better and smarter lifestyle solutions.

Orchestrated Intelligence with LG AI Brain

CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model (LLM). Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes, and generates optimal solutions through orchestrating the actions of physical devices.

Ultimately, this allows the company to provide intelligent services and experiences for the various spaces in customers’ lives, all delivered in a more intelligent and efficient manner, showcasing the attentiveness embedded in LG’s concept of Affectionate Intelligence. 

Commitment to Responsible Intelligence

LG is acutely aware of its responsibility to employ AI in an ethical manner and is dedicated to being accountable for the impacts and consequences of its decisions and actions. The company aims to develop AI systems that benefit all users, promote safe behavior and ensure the security of all collected personal data. 

Highlighting this commitment is the company’s robust data security system, LG Shield, designed to protect personal data and information at every stage of the process, from collection and storage to utilisation. Dedicated to realising Responsible Intelligence, LG aims to surpass required industry benchmarks for the implementation of AI.  

In his concluding remarks at LG World Premiere, CEO Cho emphasised that LG's approach to AI is firmly rooted in the belief that customers should have full control. He also added, “Life's Good. This is our solid and uncompromising promise that motivates us to create a better life for our customers, even in the age of AI.”

At the event, CEO Cho was joined on stage by Jung Ki-hyun, vice president and head of LG’s Platform Business Center, and Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company, who introduced AI-based innovative technologies and strategies. 

Starting with the home, vice president Jung presented a blueprint for LG’s AI-based smart home. In line with the vision to transform into a smart life solution company, the company is incorporating LG’s unique ‘Affectionate Intelligence’ technology into the ThinQ platform. Mr. Jung not only unveiled innovative new services, such as ‘ChatThinQ,’ a generative AI chatbot that enables natural conversations with customers, and ‘3D Home View,’ a 3D visualisation of the home for integrated control of spaces in an intuitive way, but also revealed plans to launch a new smart home hub. 

And, in mobility, the company shared its vision for cars as a ‘living space on wheels’ powered by software-defined vehicle (SDV) solutions. In line with this vision, Eun Seok-hyun, president of LG VS Company, introduced LG αWare, the company’s suite of software solutions for SDV. LG αWare includes versatile software modules to enhance existing vehicle operating systems and to assist in building new platforms; operation solutions to help software developers throughout the SW development process from design to deployment; in-cabin entertainment solutions that enable high definition content viewing and high quality sound; and human-machine interface solutions that utilise AR/MR and AI technologies to provide an immersive in-vehicle experience. The company also introduced LG ‘Alpha-able,’ a mobility concept embodying its hardware and software solutions that bring together the company’s vision of future mobility, which will be on display for the first time at CES 2024.

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